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Showing posts from March, 2014

HINC SPES AFFULGET - Hence Hope Shines Forth

Sitting at the back of St. Mary Aldermary Church in London last Saturday, at a meeting of Two:23 Network, my eye was drawn by one of the stained glass windows and a coat of arms that was depicted. It was the coat of arms for The Worshipful Company of Innholders and the motto that I read was HINC SPES AFFULGET meaning "Hence hope shines forth". 

The theme of the meeting was WELCOME. Innholders were also known as hostelers and hospitalers, and were at least in London the fore-runners of the hospitality industry. The strapline of the Innholders' Company is The home of hospitality since 1473.

There is therefore a link between the theme of the meeting and the Innholders Company. A key to great hospitality is to make your guest feel welcome. The industry has made an art of making people feel welcome. But is the welcome that the Industry extends genuine? The more the guest is likely to spend, the greater the welcome that is extended to them. Is this the kind of hospitality we a…